Meanwhile, Shopify says orders placed through partner integrations, like Twitter, quadrupled in the first quarter of 2022. The news follows Twitter’s recent launches of shopping-related features, including this month’s introduction of a “Product Drops” feature, and Twitter’s earlier launches of mobile storefronts and livestream shopping. The app allows merchants to onboard themselves to Twitter’s Shopping Manager, the dashboard offered by the social media company where sellers can access product catalog tools and enable other shopping features for their profiles. The deal will see Twitter launching a sales channel app that will be made available to all of Shopify’s U.S. As part of its ongoing efforts to expand into e-commerce, Twitter today announced a new partnership with Shopify.
